Shifting from a One-Person Brand to a Winning Team
At Estetical Dentis, the biggest challenge was that patients only wanted to book with the owner, Dr. Vesa. This left her overwhelmed, with little time to actually manage the clinic, while the rest of the team had fewer appointments.
We implemented a strategic shift to reposition the entire team:
01 Organic Content & META Ads – Showcasing each doctor’s expertise to help patients connect with the whole team.
02 Team Visibility & Specialization – Creating content around every specialty to educate and attract the right patients.
03 More Balance, More Growth – Patients started choosing other doctors, freeing up the owner to focus on growing the business instead of just working in it.
Now, the clinic runs more efficiently, and every doctor has a full schedule, not just one.
